Sales/Marketing Archives - https://chiefexecutive.net/category/salesmarketing/ Fri, 05 Sep 2025 13:58:29 +0000 en-US hourly 1 https://chiefexecutive.net/wp-content/uploads/2018/09/cropped-CE-logo-e1537476130180-32x32.jpg Sales/Marketing Archives - https://chiefexecutive.net/category/salesmarketing/ 32 32 Ready To Fire Your CMO? Read This First https://chiefexecutive.net/ready-to-fire-your-cmo-read-this-first/ https://chiefexecutive.net/ready-to-fire-your-cmo-read-this-first/#respond Fri, 05 Sep 2025 13:58:27 +0000 https://chiefexecutive.net/?p=374292 The enterprise system around marketing is broken, and we continue to pretend it’s a talent problem. Here are the four factors undermining your CMO’s performance.

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]]> https://chiefexecutive.net/ready-to-fire-your-cmo-read-this-first/feed/ 0 Market Share In The Maelstrom: How To Accelerate Growth, Performance And Well-Being https://chiefexecutive.net/market-share-in-the-maelstrom-how-to-accelerate-growth-performance-and-well-being/ https://chiefexecutive.net/market-share-in-the-maelstrom-how-to-accelerate-growth-performance-and-well-being/#respond Tue, 08 Apr 2025 15:43:52 +0000 https://chiefexecutive.net/?p=362178 Getting the most from your people is essential in tough times, but the efforts you have utilized in the past are not as effective in 2025. Here's what—and what not—to do.

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]]> https://chiefexecutive.net/market-share-in-the-maelstrom-how-to-accelerate-growth-performance-and-well-being/feed/ 0 CEOs: Data Shows It’s Time To Build a Customer-Centric Company. Here’s How to Get Started https://chiefexecutive.net/ceos-data-shows-its-time-to-build-a-customer-centric-company-heres-how-to-get-started/ https://chiefexecutive.net/ceos-data-shows-its-time-to-build-a-customer-centric-company-heres-how-to-get-started/#respond Tue, 26 Nov 2024 14:33:55 +0000 https://chiefexecutive.net/?p=351287 What does customer-centricity look like when you are in the B2B domain? And how do you achieve YoY profitable growth with your customers, while aligning your strategies, value propositions, supply chain processes, and resources? Some insights.

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]]> https://chiefexecutive.net/ceos-data-shows-its-time-to-build-a-customer-centric-company-heres-how-to-get-started/feed/ 0 Cross-Border E-Commerce: A Critical Expansion CEOs Can’t Ignore https://chiefexecutive.net/cross-border-e-commerce-a-critical-expansion-ceos-cant-ignore/ https://chiefexecutive.net/cross-border-e-commerce-a-critical-expansion-ceos-cant-ignore/#respond Fri, 22 Nov 2024 15:45:20 +0000 https://chiefexecutive.net/?p=351198 Companies must act quickly to leverage cross-border e-commerce or risk falling behind competitors already capitalizing on this growing trend.

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]]> https://chiefexecutive.net/cross-border-e-commerce-a-critical-expansion-ceos-cant-ignore/feed/ 0 Designing Customer-Centric Organizations In The Age Of AI https://chiefexecutive.net/designing-customer-centric-organizations-in-the-age-of-ai/ https://chiefexecutive.net/designing-customer-centric-organizations-in-the-age-of-ai/#respond Fri, 18 Oct 2024 14:36:31 +0000 https://chiefexecutive.net/?p=345652 With personalization becoming key to capturing and maintaining customers, here's how leaders can think strategically about building their teams.

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]]> https://chiefexecutive.net/designing-customer-centric-organizations-in-the-age-of-ai/feed/ 0 Why CEOs Should Prep Communications Like A Politician https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/ https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/#respond Fri, 10 May 2024 17:19:23 +0000 https://chiefexecutive.net/?p=335394 Being authentic doesn't mean forgetting the weight of your words, and while you may want to improvise, solid preparation will serve your mission better.

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]]> https://chiefexecutive.net/why-ceos-should-prep-communications-like-a-politician/feed/ 0 Putting Cash First: The Secret To Business Resilience https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/ https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/#respond Thu, 04 Apr 2024 18:00:11 +0000 https://chiefexecutive.net/?p=329815 To address volatility companies must have access to cash. But most businesses are not set up to prioritize liquidity. Here's how to fix that.

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]]> https://chiefexecutive.net/putting-cash-first-the-secret-to-business-resilience/feed/ 0 Lessons From Boeing’s Ongoing PR Crisis https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/ https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/#respond Thu, 04 Apr 2024 15:09:16 +0000 https://chiefexecutive.net/?p=328532 Boeing’s failure to respond appropriately, and its negative impact on reputation, offers a valuable lesson to business leaders about the importance of crisis communications. Three things all CEOs should keep in mind.

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]]> https://chiefexecutive.net/lessons-from-boeings-ongoing-pr-crisis/feed/ 0 It’s No Longer Your Story: Why Marketing Needs A Dramatic Makeover https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/ https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/#respond Fri, 09 Feb 2024 13:11:31 +0000 https://chiefexecutive.net/?p=327611 To win customers in this new world, brands have to learn to become part of the customer's story, rather than the other way around. Here are some steps to become a story inspirer.

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]]> https://chiefexecutive.net/its-no-longer-your-story-why-marketing-needs-a-dramatic-makeover/feed/ 0 AI In Marketing: A Tool, Not A Threat https://chiefexecutive.net/ai-in-marketing-a-tool-not-a-threat/ https://chiefexecutive.net/ai-in-marketing-a-tool-not-a-threat/#respond Tue, 07 Nov 2023 18:41:32 +0000 https://chiefexecutive.net/?p=323712 Much ado has been made over AI's potential negative impact on the workplace, but that noise is crowding out some big net positives.

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