When I walked across the stage at the old Boston Garden to pick-up a Bachelor of Science degree from the Dean of Business at Northeastern University – there were only 30 Institutions for higher learning in the US offering that distinction. In 1984 after all, “Marketing” as a discipline was only 8 years older than I was. A career in business-to-business Marketing (and of course data) later – technology continues to revolutionize the space at an alarming pace. Everything has changed. Everything Accept the difficulty in sourcing accurate, predictive, responsive B2B Marketing data…
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